They could go to your competitor that's up. If you choose to be up, your competitor's customers could go to you.

If it’s that easy to get the exact same service / product as another vendor the maybe your competitive advantage isn’t so high. If Amazon would be down I’d just wait a few hours as I don’t want to sign up on another site.

	▲	MikeNotThePope 7 hours ago \| parent [-]
		I agree. These days it seems like everything is a micro-optimization to squeeze out a little extra revenue. Eventually most companies lose sight of the need to offer a compelling product that people would be willing to wait for.