The James Blunt documentary has similar qualities of the insanity and the banality of fame. "You look just like..." type commentary, from ordinary encounters. Both reviled and admired, he managed to leverage haters on Twitter into an image of self deprecating humour. Combined with some PTSD from his army career and stage effects.

Ed Sheeran gives off what i suspect is a very carefully managed vibe of ordinariness. If it's not curated it's very well done.

His music has that vibe through and through.