Allow me a second to play Devil’s Advocate.

What if it could? Or should (be able to produce FTE or close income)?

In that world, the amount of pointless shite - questing to “go viral” - would be reduced to near zero. That is, if the incentive were more quality, and less quantity, we’d be better off, yes?

So there's an element of truth to that. And there are those who can contribute enough value, have enough audience, etc., that they can "coast" on those 2 blog posts a month and make significant income...

... but that's also not, nor should it be the median. I'm not sure how the economy functions if, say 8h/mo effort generates a median living wage.