Selling products based on nostalgia does not work. Europe needs to do far more keep it's industry afloat and to make locally produced products competitive.

Duralex is currently selling products at 10x the costs of what a similar product, made in China, costs on Amazon. This is not sustainable. These enormous differences in prices mean that only very people can afford their products. It is a brand which sells an everyday item at prices, which are legitimately hard to afford for most of the population.

Obviously a company like this can not succeed long term. It is totally uncompetitive, except for some brand recognition and positive brand perception. These obviously help, but will do nothing for the long term success.

Which products are you talking about...? Duralex is not really expensive at all.

For example, Duralex drinking glass Le Picardie (as in the article), transparent, 36 cl, 18.90 EUR for 6-pack.

That is 3.15 EUR per glass.

At that price the price/quality is extremely good. Chinese products won't even come close to this.