Yes seriously - I'm old enough to have enjoy reading magazines that had ads throughout them. They were fine.

I'd venture to say contextual advertising would be more effective than whatever we've been trying to squeeze out of fingerprinting etc. All this supposed "data" they are gathering feels like a scam perpetuated by ad companies about how important it is to the people who buy ads. It's not.

Even Facebook and Instagram, which pretty much should know you to a tee is completely ineffectual at advertising to me - like at all.