I agree with the concept of not labeling things which are subsidized as "free", while still considering the price worth it. Similarly, I think the framing of negative rights vs entitlements makes sense, while still believing that certain entitlements are worthwhile.

Unfortunately, I have found that such framings are mostly associated with a set of beliefs which I feel profoundly at odds with (e.g. unlimited wealth inequality is fine). So I find myself aligned with the "health care is a human right" crowd despite my discomfort with the ideological underpinnings.

Right. I believe every socialist should feel offended by the term “free healthcare.”

Building an economy capable of sustaining such a system requires immense effort and collective support. Describing it as “free” is a marketing tactic that assumes people are stupid.