Sure, every business owner has incentives that point to delivering a worse product (eg cheaper pizza ingredients increase margins). For most businesses there is a strong counteracting incentive to do a great job so the customer returns next week.

The key variable is how long that gap of time is. In the online dating example, if the dating app does a sufficiently great job you will never return. A milder version: if the used car salesman gives you great value, you might be back in 10 years. This creates very weak incentives for good service, so more predatory tactics dominate.