The article misses the most important factor: the customers have no way of knowing they would be getting a better product or extra 25 millimeters of leg room if they paid 3% more. The higher prices could just as well be for completely unrelated reasons (greed, inefficiency, ...). No one is going around measuring and documenting every single difference between products and services, and, even if someone did, almost no one has time to do such thorough research for every purchase. It is increasingly difficult to find objective information about any commercial product. Any attempt at providing impartial information gets drowned in an ocean of marketing content, sponsored reviews, astroturfing, and brand tribalism.

Consequence of the above is that marketing and anecdotal evidence are much more influential factors in purchase decisions than quality of the product. Using marketing campaigns to brainwash people is significantly easier (and cheaper) than improving a product enough for them to notice – especially if the product already has a zombie customer base that chooses a familiar brand out of habit rather than merit. We have built a world where money is valued over value, and making better products is often a terrible business strategy.

> Customers have no way of knowing they would be getting a better product or extra 25 millimeters of leg room if they paid 3% more.

If you search on Google Flights, the seat pitch is clearly displayed, or you can use third party tools like Seatmaps.

But many people use airline sites directly, don't understand or care, or as the article correctly asserts, care more about the price than anything else.

This is an example of the "information asymmetry" point.

The 'zombie customer base'explains much of everything wrong in today's society packed to the brim by stupid people. If you find yourself in the 98th percentile, prepare to be disappointed by just about everything available in today's society.