Does it really matter if they take these consumer friendly actions because they know it will get them good press and dedicated consumers? The end result is the same.

Like you touched on, for whatever reason, most large enough companies haven't seemed to figure out this obvious truth. I tend to believe it's because it's harder than it looks, once a company reaches a certain size. Now sure, they are by no means perfect, but I'd like to at least give them credit for being far better than any of the competition, no matter the rational behind it.