Not only that, but it’s devaluing the sacred cows of the very same companies that are investing heavily.

Search is dead or dying

Social media is dead or dying

Content creation is dead or dying

If they cant make AI work, then they are left with AI at a level that continues to devalue their core business.

They have no choice. They made a deal with the devil. And the devil means to collect.

This is why I think Apple is lucky their attempt failed so bad. They dodged a bullet. They have an opportunity to guide a lost tech industry through a post AI bubble world.