I assume Value is happy if you buy just 1 or 2 games for your Steam Deck or Steam Machine. It's the people that buy exactly 0 games that they claim to be worried about. IOW, not consumers, but companies buying work PC's.

Valve–Roku merger. Someone buys a Steam Machine that they keep in the living room for both general purpose computering and as an HTPC that never, ever runs a game purchased from the Steam store, but they still make money. Easy peasy.