People are explicitly not buying Tesla because of Musk and his politics. What do you call that if not a boycott?

There is no $25,000 Tesla - most of those the conscientious objectors weren't even in Tesla's target audience anyways. The "gotcha" of all luxury tech is that it's only a branding distinction.

Which puts Tesla in a similar spot to the Apple situation, where the majority of customers are the least-likely to demand value, quality or moral consistency from their OEM. Your CEO can embarrass himself in interviews, ship nonsense thousand-dollar novelty products and kiss ass to authoritarians, but people who consistently buy a certain product won't abandon their brand loyalty. In fact, both Apple and Tesla seem to benefit from the influx of liberal and conservative customers who feel "represented" by superficial gestures like interviews, novelty products and asskissing.

It feels safe to assume that both Apple and Tesla will persist long into the future, eager to amend their horrible misgivings coerced under authoritarianism.