I think the main problem is getting a market leading position and then enshittification. It takes time for the competition to eat the lunch, and while that is happening users are getting screwed over. And the competition is going to do the exact same since they are burning VC money to grow with undercutting, so any legitimate business with no intention to rugpull cannot compete since they have neither the users nor the cheapest prices.

Then we need a better competitive environment that doesn't rely on VC money and growth hacking