It's called Synth ID. It's a watermark that proves an image was generated by AI.

VladVladikoff 11 hours ago | parent | next [-]

Super important for Google as a search engine so they can filter out and downrank AI generated results. However I expect there are many models out there which don’t do this, that everyone could use instead. So in the end a “feature” like this makes me less likely to use their model because I don’t know how Google will end up treating my blog post if I decide to include an AI generated or AI edited image.

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Filligree 11 hours ago | parent | next [-]

It’s required by EU regulations. Any public generator that doesn’t do it, is in violation of that unless it’s entirely inaccessible from the EU…

But of course there’s no way to enforce it on local generation.

	▲	Aloisius 8 hours ago \| parent [-]
		The EU didn't define any specific method of watermarking nor does it need to be tamper resistant. Even if they had specified it though, it's easy to remove watermarks like SynthID.

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11 hours ago | parent | prev [-]

[deleted]

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airstrike 11 hours ago | parent | prev | next [-]

So whoever creates AI content needs to voluntarily adopt this so that Google can sell "technology" for identifying said content?

Not sure how that makes any sense

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jsheard 11 hours ago | parent | prev | next [-]

In theory, at least. In practice maybe not.

https://i.imgur.com/WKckRmi.png

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raincole 11 hours ago | parent [-]

Google doesn't claim that Gemini would call SynthID detector at this point.

Edit: well they actually do. I guess it is not rolled out yet.

	▲	jsheard 11 hours ago \| parent [-]
		From the OP: > Today, we are putting a powerful verification tool directly in consumers’ hands: you can now upload an image into the Gemini app and simply ask if it was generated by Google AI, thanks to SynthID technology. We are starting with images, but will expand to audio and video soon. Re-rolling a few times got it to mention trying SynthID, but as a false negative, assuming it actually did the check and isn't just bullshitting. > No Digital Watermark Detected: I was unable to detect any digital watermarks (such as Google's SynthID) that would definitively label it as being generated by a specific AI tool. This would be a lot simpler if they just exposed the detector directly, but apparently the future is coaxing an LLM into doing a tool call and then second guessing whether it actually ran the tool.

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raincole 11 hours ago | parent | prev [-]

*by Google's AI.

	▲	zamadatix 11 hours ago \| parent [-]
		By anybody's AI using SynthID watermarking, not just Google's AI using SynthID watermarking (it looks like partnership is not open to just anyone though, you have to apply).