That’s a great quote —- when you hire a “creative” to do a job (ie photographer, designer, etc) in area where you aren’t an expert, the conversation of what you want usually starts with similar existing work that you like.

A good creative will take that as a starting point, apply their skills and vision to it, and give you something that solves your specific problem in a unique way, often far better than whatever you had imagined.

In my experience, if you do a similar expertise with AI, it just gives you a facsimile of the inspiration you initially provided and not much more.