From what I’ve heard, Google makes more on Premium subscribers than from ad-watchers. This should incentivize Google to get as many people on Premium as possible. The content is the same, Premium or not, so if they want more people to sign up, they need to give the users features worth having.

In terms of content. Very little of what I watch is must-see. It’s just something to kill time. Right now I’m watching some guy jump a bicycle through two moving truck trailers. If this was cable in the 90s, I’d probably be watching How It’s Made. These things are essentially interchangeable for me.