Google is a monopolist. They have no real competitive pressure, so they're incentivized to extract as much value from you as possible rather than waste time trying to retain you as a user (cuz where are you gonna go lol). Forcing short form video on you could be seen as either an attempt to get you addicted to the format, or just a way for some product manager to fluff up their metrics for a promotion.

No matter what you decide to do, they're going to profit off of you. The only remaining question is "how much".

Personally, I don't want to make it easy for them. That's why I like to use alternative YouTube frontends that limit data collection and block ads. I sure as shit don't pay for premium. Whatever effect that has on their business is likely negligible, but it at least makes me feel better about the situation.

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arthurjj 3 hours ago | parent [-]

But Youtube isn't a monopoly. It's competing with Netflix, Prime Video, Hulu Instagram, Tiktok and Twitch off the top of my head. So they do have to make Youtube competitive

Your theory of

> just a way for some product manager to fluff up their metrics for a promotion.

is the most likely culprit

	▲	jonners00 2 hours ago \| parent [-]
		It is a monopolist in the format it specialises in - medium length 'creator content' that the creators typically post every 2-10 days. Some do post to Nebula and Patreon, but really, there's nowhere else to go for that kind of content, and that's the content that most of their ad revenue is attached to.