> Microsoft also doesn’t have user trust in the way Apple does, so everyone just assumes MSFT is going bad things with the data.

I think this is a big part of it. If Apple ever achieves their vision for personal context Siri & AI in their OS, I bet people will praise it and actually use it. Because Apple has built trust with their customers, and has strong marketing around privacy.

Microsoft burned that bridge a long time ago. They feel sleazy. Maybe if they haven't violated their users trust over and over again, people would be more receptive.