Sure, someone argues something. Who knows if it's right or wrong? It's not a hard science.

How do you estimate the cost of regulations on businesses? You ask businesses. Businesses have absolutely zero incentive to say that regulations are not bad. "Just in case", they will say it hurts them.

That is, until there is a de facto monopoly and they can't compete anymore, and at that point they start lobbying like crazy for... more regulations. Look at the drone industry: a chinese company, DJI, is light-years ahead of everybody else. What have US drone companies been doing in the last 5+ years? Begging for regulations.

All that to say, it is pretty clear that no regulations is bad, and infinitely many regulations is bad. Now what's extremely difficult is to know what amount of regulation is good. And even that is simplistic: it's not about an amount of regulation, it depends on each one. The cookie hell is not a problem of regulations, it's a problem of businesses being arseholes. They know it sucks, they know they don't do anything with those cookies, but they still decide that their website will start with a goddamn cookie popup because... well because the sum of all those good humans working in those businesses results in businesses that are, themselves, big arseholes.