companies don't work like people, there is no limit to their desires. Trying to appeal to the good taste of a trillion dollar company is, as the anecdote goes, like letting a tiger swallow you up to the shoulders and then demand that it spare your head.

> companies don't work like people, there is no limit to their desires.

public companies specifically force this kind of capture all possible revenue capture to the point of hurting long term profits.

Take Valve, a private company that understands that its not worth pissing off your customers in the long term and have an incentive structure that supports that.