Yep, it is exactly what the EU shouldn't do. This will actually further disadvantage EU companies, when US companies are left to run rampant. It also will take away any "made in EU" advantage that EU-local companies had over US competition. GDPR was exactly the right step. In fact it was not enforced strictly enough and should have been enforced much stricter, punishing all the shady businesses which employed dark pattern to extract personal data from citizen.