I do not care about 100s of startups and how they want to use my data for advertisement or other things they benefit from.

I care about keeping my personal data private so it will be more difficult to use for profiling me for whatever (whatever!) reason, but all are for other's benefit on no or marginal benefit for me in overwhelmingly major part of the cases.

If startups cannot do properly, then they should not do at all! They must spend on handling personal data well if they want to handle personal data at all! There are way enough already and most are just go out and bust, circulating data collected who knows where and how. And they are surprised it is so hard compiling data on people, people are increasingly reluctant to share because the so many abuse and actual damages caused by personal data abused.

People are important, not the startups!

Sure and that's why EU now has the weakest tech sector of any service industry and have become absolutely dependent on US and Chinese software instead.

I cannot even use my official government ID application that is mandatory almost everywhere without signing on to Google or Apple, so much for data privacy and sovereignty.