Yeah imagine the conversation:

"I'd like to spend the next sprint on S3 endpoints by default"

"What will that cost"

"A bunch of unnecessary resources when it's not used"

"Will there be extra revenue?"

"Nah, in fact it'll reduce our revenue from people who meant to use it and forgot before"

"Let's circle back on this in a few years"

Hence why business regulations tend to exist no matter how many people claim the free market will sort this out.

	▲	bigstrat2003 5 hours ago \| parent [-]
		The free market can sort something like this out, but it requires some things to work. There need to be competitors offering similar products, people need to have the ability to switch to using those competitors, and they need to be able to get information about the strengths and weaknesses of the different offerings (so they can know their current vendor has a problem and that another vendor doesn't have that problem). The free market isn't magic, but neither are business regulations. Both have failure modes you have to guard against.