Alternatively, I could say that Eric Migicovsky's track record is building a for-profit company that ultimately failed, and with the new company, he obviously, explicitly intends to prioritize selling new hardware. Whereas Rebble kept the lights on for devices that would otherwise have been bricks, as a collective of volunteer hackers.

Their missions conflict because Pebble2's potential customers largely overlap with Rebble's current users, but I would say their aims are quite different.