It's the same thing they tried to sell with low/no-code.

The problem is that the engineer turning what you want into code isn't normally the bottleneck. I would say about 50% of my job is helping people specify what they want sufficiently for someone to implement.

Non-technical people are used to a world of squishy definition where you can tell someone to do something and they will fill in the blanks and it all works out fine.

The problem with successful software is that the users are going to do all the weird things. All the things the manager didn't think about when they were dreaming up their happy path. They are going to try to update the startTime to the past, or to next year and then back to next week. They are going to get their account into some weird state and click the button you didn't think they could. And this is just the users that are trying to use the site without trying to intentionally break it.

I think if managers try to LLM up their dreams it'll go about as well as low/no-code. They will probably be able to get a bit further because the LLM will be willing to bolt on feature after feature and bug fix after bug fix until they realize they've just been piling up bandaids.

I am cautiously optimistic that there will be a thriving market for skilled engineers to come in and fix these things.