Yeah iPhone was the end of Blackberry but Google Pixel was not the end of iPhone.

The new Gemini is not THAT far of a jump to switch your org to a new model if you already invested in e.g. OpenAI.

The difference must be night and day to call it "its over".

Right they all are marginally different. Today google fine tuned their model to be better, tomorrow it will be new Kimi, after that DeepSeek.