> They really are shameless aren't they? Makes one think that this was the plan all along.

Not really. Sundar is still pretty bullish on GenAI, just not the investor excitement around it (bubble).

  Pichai described AI as "the most profound technology" humankind has worked on. "We will have to work through societal disruptions," he said, adding that the technology would "create new opportunities" and "evolve and transition certain jobs." He said people who adapt to AI tools "will do better" in their professions, whatever field they work in.

Yeah the profundity of the slop churned out by Sora is really something to behold. Veritably the pinnacle of millennia of human art and creativity.