> Gemini app surpasses 650 million users per month

Unless these numbers are just lies, I'm not sure how this is "pushing their AI into everything they can". Especially on iOS where every user is someone who went to App Store and downloaded it. Admittedly on Android, Gemini is preinstalled these days but it's still a choice that users are making to go there rather than being an existing product they happen to user otherwise.

Now OTOH "AI overviews now have two billion users" can definitely be criticised in the way you suggest.

I unlocked my phone the other day and had the entire screen taken over with an ad for the Gemini app. There was a big "Get Started" button that I almost accidentally clicked because it was where I was about to tap for something else.

As an Android and Google Workspace user, I definitely feel like Google is "pushing their AI into everything they can", including the Gemini app.

I constantly accidentally use some btn and Gemini opens up on my Samsung Galaxy. I haven't bothered to figure this out.

I don't know for sure but they have to be counting users like me whose phone has had Gemini force installed on an update and I've only opened the app by accident while trying to figure out how to invoke the old actually useful Assistant app

> it's still a choice that users are making to go there rather than being an existing product they happen to user otherwise.

Yes and no, my power button got remapped to opening Gemini in an update...

I removed that but I can imagine that your average user doesn't.