But imagine right now vs you only being down. It sucks right now but most customers are aware of why and we can just say "hey its everyone, just not us". If you had a DDOS attack only on you, imagine dealing with customers then. It is a double edged sword.

Being able to link to a BBC article (Or whatever major news source you prefer) to a customer is the best type of outage. "Look, this is so big it made the news - this isn't our fault"