What makes it absurd?

If I want to give $100 to charity, some of the places that I can donate it to will do less good for the world. For example Make a Wish and Kids Wish Foundation sound very similar. But a significantly higher portion of money donated to the former goes to kids, than does money donated to the latter.

If I'm donating to that cause, I want to know this. After evaluating those two charities, I would prefer to donate to the former.

Sure, this may offend the other one. But I'm absolutely OK with that. Their ability to be offended does not excuse their poor results.