You could draw a parallel with GLP-1 agonists: people like to grandstand about how you shouldn't need it and how it's somehow cheating. As if it's not addressing a condition that people are suffering from right now, today.

The stigma also seems to accidentally admit that things like executive function and food noise aren't equally distributed, thus some people could benefit from intervention.

For example, if you've never been fat or you never binge eat or you've never procrastinated 15min of homework until 2am despite, then you're missing the irony when your solution for people who deal with these things is to try harder and to jump through hoops that you don't need to.

This is an excellent parallel.