Yeah, but WHY? If they are on the website, why would they want to look at the feed for the website, on the website, in the browser instead of just looking at the website? If the feed is so amazing, why have the website in the first place? Oh yeah, you need something to make the feed off :D

I don't want the feed to look amazing. I just don't want to present a wall of XML text to non-technical users who don't know what an RSS feed is!