Large tech molochs don't care about any name, it seems. Their power and weight makes the name point to them. Seek on "Amazon" and find that, oh the 7th Wonder of Nature the "Amazon rainforest" is ranked second after some random Big Tech company run by a guy named Jeff. The "lungs of the earth" vs. cheap package delivery and AWS dashboards.

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dylan604 11 hours ago | parent [-]

I mean, yeah. What percentage of searches for "Amazon" in today's world do you think is going to not be about acquiring cheap shit very quickly? I would expect the tech company to be a better answer than most when someone searches for Amazon. Searching for "the amazon" gives the expected results as that's how it is more commonly referred. So it does seems like your search query as performed was just a bad search

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immibis 7 hours ago | parent [-]

I bet it would be a few percent less and the world would be a fraction of a percent better if the first result was the rainforest.

I wonder how much they pay Google for the top spot.

	▲	comex 5 hours ago \| parent \| next [-]
		Amazon does not need to pay Google for this. There is no world where Google puts an organic result about the rainforest in the top spot, because it's not what most users are looking for. At most there might be a world where Google puts someone else's ad above the organic results.
	▲	dylan604 7 hours ago \| parent \| prev [-]
		you'll probably find a Google expense for the same value of Amazon services so that no money ever trades hands, but both companies' valuations are inflated