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NewsaHackO 12 hours ago

Pretty sure Google attempting to curb SEO tactics is what led to whatever nerfing you are talking about.

cml123 3 hours ago | parent [-]

granted it's not up to courtroom standards, this post linked by another commenter in the chain does paint the picture pretty well of an internal struggle between Search and Ads inside Google as a company, where there was a decision to promote user-negative changes to Search as a way to increase the total number of searches performed, thereby increasing the number of ads that can be shown. This happened during 2019.

https://www.wheresyoured.at/the-men-who-killed-google/