Yeah, the "normal" people I know, use AI in Grammarly or Adobe Express, or a astonished and delighted by NotebookLM, mostly because of the audio overviews--but also because grounding chat with sources gets you better, focused chat.

And, outside of chat, it's less clear that that big labs win all the time. People who care about making films, rather than video memes, often look to Kling or Runway, not just Sora. People who want to make images often have a passion for Midjourney that I've never seen for ImageFX.(Nanobanna for editing often sparks joy, so a big lab can play successfully in such a space, but that is diffferent from saying it is destined to win.)