"vision" would be to do things for the customer

- actually allow privacy, even from apple itself. Like turn off telemetry, not just anonymize it. and opt-in, not opt-out.

- install apps without asking permission

- allow access to your data, for example to export your imessages

Just in general be respectful and polite

Sure fine by me, but the comment I am responding to seems to be longing for a new Jobs like figure that will prioritize “innovation” to take over. I don’t think the GP is talking about an iMessage export feature. We have no reason to believe Jobs himself would care about any of the points you have listed (all of which seem great to me).

For me, I’ve been fine with bean-counter Cook. MacBooks and iPhones are not perfect, but I strongly prefer them to the competition.

Telemetry is opt-in. It asks you during setup.