I dunno, the stuff they have now doesn't really need a lot of innovation. Like, my MacBook isn't very different from the one I bought in 2013 (other than massive performance improvements of course), but I don't really need it to be anything other than what it is. Same with my iPhone. I'll probably only replace that when the battery life gets bad. Most of the "innovations" on those lines have been annoying (touch bar, apple AI, etc.)

In contrast, Microsoft has innovated a lot on the desktop since Windows 7 and I hate almost all of it. I'd happily go back to the old experiences.