It's amazing how many people utterly missed the point. I think the first 6 or so top comments just totally wiffed it.

There is nothing wrong with planning/scheduling/marketing/whatever. But a LOT of people use all that as excuses and never actually do the thing.

If you are the kind of person for whom which those are useful, great. Or if you have the self-displine/self awareness to do all that stuff and still follow through, great. But some people just need to do the fucking thing or they never will.

Source: I'm one of those people.