Is it worth mentioning that there are almost countless Chinese EV brands nowadays? I wonder if Apple was really trying. I’m sure it’s difficult, of course, but it seems like every week there’s a new car manufacturer. To quote Clarkson ‘how hard could it be’ ;)

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seanmcdirmid 4 hours ago | parent [-]

Maybe they tried and didn’t find that they could be competitive with the hundreds of Chinese EV producers. The market was crowded, and they didn’t see what special value they could add? I mean, it’s already cliche that xiaomi decides to release one, but they released a heat pump as well, their stores in the mall are pretty confusing.

	▲	rzerowan 3 hours ago \| parent [-]
		Interestingly enough if apple really wanted they could acquihire one of the currrent EV brands and do a beats/siri on it. Theres probably a lot of churn currently before the field stabilises , and probably the entry point for a new entrant would be currently closing.