> Jobs called the computer "a bicycle for the mind." It immediately evokes a sense of freedom, magic, and fun.

The funniest part to me: I can't imagine Jobs on a bicycle. Perhaps when he was a small kid, but as far as I know he was notoriously on the jerky side of strongly motorized vehicles.

Which could perfectly align with his vision of the iPod and iPhone as powerful, but closed and restrictive and expensive ecosystems, replacing computers.

> no matter who leads

Then only the next CEO will have a chance to reinject taste into Apple, so it needs to happen at the same time.