Any part of the internet which starts to become popular faces the same fate. It's been known at least since September 1993 [1]. The "true internet", as people (myself included) remember so fondly, can only live on in obscurity. This is the dark forest hypothesis [2] for the internet.

[1] https://en.wikipedia.org/wiki/Eternal_September

[2] https://en.wikipedia.org/wiki/Dark_forest_hypothesis