When you like something, it's engaging and informative. When you don't, well, call it propaganda. I suppose anything is propaganda, since nothing is pure facts.

I'd rather have a sourced analysis of something I don't like than read a dude writing an unsourced cheering post celebrating how powerful my army is.

Propaganda can be done by both your enemies and your own side, and the later is the most dangerous one. The more you like it, the more skeptical you should be.

Have you never read anything that supported your general worldview, yet it did so using populist and deliberately deceptive talking points?