It's a video of the "ghostwriter" reading it with oratorical flair.

It pokes fun at the disgusting grift economy of sociopolitical trend exploitation where public figures throw their opinions into the world to stir, manufacture, or manipulate sentiment for approbation, visibility, and coin.

I'm still unsure if the prominent Ayn Rand book is a Colbert Report-like sarcastic prop or a literal celebration. Could be both.