| ▲ | jedberg 9 hours ago | |
That's been debunked. Every consumer just auto-rounds in their head. Companies keep doing it because of tradition more than anything else. It is a wise trick, and exactly the job of government -- to prevent the public from getting tricked by businesses. | ||
| ▲ | rkomorn 9 hours ago | parent [-] | |
> That's been debunked. Every consumer just auto-rounds in their head. Has it? I'm searching around and not coming up with much that says that's the case. On the other hand, here are some recent-ish links that suggest it still works: - https://www.rd.com/article/why-prices-end-in-99/ - https://capitaloneshopping.com/research/pricing-psychology-s... This one suggests it depends on the consumer, with "highly numerate" consumers being less likely to think the price is lower (but presumably also less common in the customer pool): - https://business.missouri.edu/about/news/99-ending-prices-ar... Edit: searching for "charm pricing" specifically suggests it does work, but I suppose maybe there's some bias on the context in which people use that term. | ||