Not to mention this comes from a company that I respect and that has a proven record of trying to respect its users, unlike literally every other company making VR headsets. The fact that they are trying to making this an open device, and that the controllers have user-replaceable batteries is almost unheard of in any consumer device these days.

Valve kinda shows how a well-managed private business ought to run: respect your customers, find a cash cow and use it for slowly expand into related markets to your niche, develop good products over a long period (SteamOS took many years to become something actually useful) without focusing on the mentality of hyper-growth, keep the stereotypical contemporary MBA thinking away, have a small but competent team.

There are, of course, the issues with lootboxes but even there they've kept their hands much cleaner than any other game developer.

It's a very well oiled machine, I had another VR headset ordered for sim racing, immediately canceled it when saw the Frame announcement because even if specs-wise it's a bit of a downgrade, I want to buy what Valve is selling.