A couple weeks ago Amazon said something about "we were trying to compete with Steam and even with all our resources nobody noticed" and that made me realize something: ideally, companies with similar products and services compete on features and cost, but nowadays the big tech providers compete more on lock in than anything else. But in the market of video game retail stores the competition _is_ on features and price, because Steam competes on those terms (ref gaben's famous quote "piracy is a service problem"; they're even competing and succeeding against free products)

I definitely didn't notice, I had no idea they were trying anything like that.