| ▲ | revicon 12 hours ago | |
The statistics on consumers evaluating the purchase of something that is $9.99 vs $10 is well proven. Switching to round number prices would cost retailers a whole lot more. https://www.sciencedirect.com/science/article/pii/S002243599... https://www.researchgate.net/publication/23547242_Penny_Wise... https://www.sciencedirect.com/science/article/pii/S002243590... | ||
| ▲ | zahlman 11 hours ago | parent [-] | |
The rounding is applied to an entire-after tax bill, not to shelf prices. Again: Canada actually did this many years ago. The effect you predict did not appear. | ||