It's the right call, but really, those notices were probably doing the administration more harm than good. One of the sweatier message campaigns we've seen in the recent history of US politics.

I think you overestimate how anyone cares very much, in comparison to more important matters.

I mean, you'd think so, but the past dozen years have repeatedly demonstrated that there's quite a few people who don't seem to realize that this sort of thing is, in fact, bad.