Funny to complain about content marketing that happens outside of HN, when content marketing is so popular here.

E.g. in this recent 800+ point submission[1] a company presents their product as the ultimate alternative to PaaS, their use case seems shallow and presents their product in positive light only.

[1]: https://news.ycombinator.com/item?id=45661253

I think it's not at all self-contradicting.

HN is a niche forum that is all about making things that scale. Most human interactions shouldn't scale, there's no space for them to be absorbed except by other humans.

Only the very top should scale down, and that can be done in more ways, some more ethical than others.