It's a feedback loop; you need things like freedom of speech and press to get a functional and free democracy, but you need a functional and free democracy to have freedom of speech / press. Infringe on one and you take down the other. But you need to strip down the legal branch of a free democracy first, because the democracy and freedom of speech/press is protected by a constitution in most cases.

The odd thing is that in the US we we deliberately do not differentiate free speech from other things such as dollars, lies, propaganda and outright manipulation. This is a relatively new thing, forced upon us in the last few decades, and it is causing a spectacular crash in trust towards all our institutions.

But billionaires are making and keeping ever more money than before, so it isn't a problem.